Scheduling Success & Money In The Bank
When there’s money to be made you don’t have time to waste. (And you know there’s always money to be made, right?)
Money doesn’t just land in your bank account on its own. It doesn’t even get there because you’re so talented or good at what you do.
Money follows the trail you create for it. If you meander through business development tactics, going this way and that way, the money will do the same thing. To create steady business and consistent cash flow you need a strategic approach - and a calendar.
Scheduling your time and business activities takes the guesswork out of what you should be doing on a daily, monthly and quarterly basis creates a money trail that heads right to your bank account.
Here are three things you should calendar to grow your business.
Daily tasks. Be specific about how you’re going to use your time. Calendar everything you do from the first 30 minutes of prep time before a client meeting to the last 30 minutes when you’re wrapping up for the day. Only noting appointments or client meetings leaves too much time for distractions. Block time for specific tasks like returning emails, reaching out to new clients and reviewing your business activity. Scheduling tasks as recurring appointments increases the likelihood of achieving your goals.
Marketing Steps. Marketing might be the piece of your business that comes after you create the product, service or thing you’re known for, but marketing should not be considered an afterthought. Your marketing efforts drive revenue. Identify steps in your marketing plan that can be scheduled and executed on time every month. (Think: newsletters, blog posts and social media posts as a few examples.) What got you busy in your business will keep you busy - as long as you put it on the calendar and follow the plan.
Performance reviews. If you thought owning your own business made you exempt from this task, think again. When you’re the one running the show, you’re held to an even higher standard. Schedule time each week to evaluate your business activity. Did you complete tasks that lead to revenue growth? Do you know what those tasks are? Create a list and use that as a scorecard to evaluate weekly progress.
Using a calendar to track your business activity increase your productivity and allows you to track your cash flow. Ideally, you’ll see an increase in your bank account. If that’s not the case, you’ll be able to identify roadblocks, alter your direction to get your money back on track and heading toward your bank account and bottom line.