It might feel like your business is “always” there and that you’ll have time to do quarterly or monthly evaluations later, but if you don’t examine the numbers and evaluate the effectiveness of your business activities, your business won’t be around as long as you think.
A quick check of your bank account doesn’t provide the whole story. You need to know how the money got there (or where it went.) Tracking top line revenue, client inquiries and marketing activities each month gives you a clear picture of how your business is doing and which activities lead to money.
When I advise clients to schedule time to measure the overall health of their business, it’s not extra work. It’s work that needs to be done to run a successful business.
Instead of evaluating monthly results “if you have time” be purposeful and intentional about moving this to the top of your to-do list.
Make your business your business. As in, make it your business to know how your business is doing. That means investing time in the numbers.
Planning to Make Money
If you’re not seeing the results you expected it’s time to evaluate your consistency and if you’ve developed a complete plan to reach your goals. I’ve got a private Facebook group dedicated to helping business owners like you reach your goals and keep the money you make. Click here to join the group and sign up to get weekly advice.