- 2 min
What You Measure Matters
You can’t know where you are going if you don’t know what it will take to get there. When it comes to revenue and projections in business, it is not uncommon to hear from entrepreneurs who have a “general idea” of their goals for the year, and some might even have them broken down quarterly, but rarely do entrepreneurs plan and forecast revenue based upon their actual business and marketing plan for the year. At the end of 2014 a successful client wanted to know what revenue
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